FREE AD COST & CUSTOMER GROWTH CALCULATOR
Could your ad budget bring you more customers?
See what you pay for each lead and customer. Then explore what better leads or more sales could mean for your business.
Free to use. No email needed to see your results.
A CLEARER LOOK AT YOUR NUMBERS
MADE-UP EXAMPLESame ad spend.
A different result.
Ad cost per lead today
$100
Ad cost per customer today
$1,000
WHAT IF 20% MORE LEADS BECAME CUSTOMERS?
FROM AD SPEND TO PAYING CUSTOMERS
Know what you’re getting
for your ad spend.
Your ads may bring in calls and inquiries. But how much does each one cost? And how many turn into paying customers? Connect those numbers and explore what could change.
Your cost
per lead
See what you spend to get one call, form submission or inquiry.
Your cost
per customer
See what you spend on ads for each new paying customer.
What better results
could be worth
Test how more good-fit leads or more sales could change your numbers.
A path toward
your goal
Enter the extra customers you want. See how many leads you may need at your current rates.
SIMPLE NUMBERS. CLEAR NEXT STEPS.
Start with what you know.
Go deeper when you’re ready.
You don’t need a perfect spreadsheet to get started. Enter your ad spend and lead count. The deeper questions are optional.
Tell us about
your ads.
Choose your industry and where you advertise. Add your ad spend and the leads or new customers you received during the same period.
See your
current costs.
Find out what you pay per lead. If you know how many became customers, you can see that cost too.
Explore your
next step.
Test better lead quality or more sales. Or enter a customer goal and work backward to see the leads you may need.
Add the average amount a customer pays to see what extra customers could mean in sales.
See what my numbers could look likeA FEW THINGS TO KNOW
Clear answers.
Before you start.
Use the numbers you have. Keep your results. Choose whether you’d like help.
What if I don’t know all my numbers?
Start with your ad spend and lead count. You can check your cost per lead without knowing how many people bought. The deeper questions are optional.
What if my industry isn’t listed?
Choose the custom option and enter your industry. You can still use your own numbers to check costs and explore changes.
Does the calculator show wasted ad spend?
It shows your current costs and estimates based on the changes you select. A high cost alone does not prove that money was wasted.
Are the estimates profit?
No. Extra sales are not the same as profit. If you add serving costs, the tool can estimate what remains after those costs. Other costs needed to achieve the change may still apply.
Can I keep my results?
Yes. You can choose to email yourself a copy after seeing your results. Asking Healix to contact you is a separate choice.
YOUR NUMBERS. A CLEARER NEXT MOVE.
Find out what your
ad budget could do.
Start with a look at your costs. If you want help turning those numbers into a plan, bring your results to Healix.
Review my results with Healix