The Healix Admissions Engine

More Than
Leads.
Admissions.

A connected growth system for addiction treatment centers. We align paid search, conversion, and intake intelligence around the metric that matters: qualified admissions.

Built for PPO-focused treatment centers investing $30K+/month in paid search.

Click-to-Admission Architecture HEALIX / 01
01
Search Intent Reach the right prospective clients
02
Qualified Traffic Reduce irrelevant clicks and calls
03
Landing Page Conversion Turn intent into meaningful contact
04
Insurance & Intake Identify appropriate opportunities
05
Admission Measure actual patient acquisition
One connected optimization system Not just another PPC campaign
11+ Years Behavioral Health Specialization
$75M+ Personally Managed Media
$135M+ Paid Media Overseen
Operator Leadership + Growth Experience
The Real Challenge

Your Ads Don't
Fill Beds.
Your Entire
System Does.

A campaign can generate more calls while producing fewer admissions. A landing page can report impressive conversion rates while attracting the wrong insurance.

And an agency can celebrate falling lead costs while your cost per admission rises.

The Admissions Engine connects the individual stages of patient acquisition, so decisions are informed by quality, eligibility, intake outcomes, and actual admissions.

The System

Three Disciplines.
One Outcome.

Most agencies manage one part of the funnel. Healix engineers the connections between traffic, conversion, and real-world admissions performance.

01 / ACQUISITION

Paid Search
Intelligence

Reach commercially insured, clinically appropriate prospects with a disciplined search strategy built around intent, geography, and lead quality.

Google Ads / Microsoft Ads
02 / CONVERSION

Conversion
Engineering

Transform expensive clicks into meaningful conversations with fast, clear, credible landing pages that help people take the next step.

Landing Pages / CRO / Testing
03 / INTELLIGENCE

Admission-Level
Measurement

Connect marketing activity to qualified calls, insurance verification, intake outcomes, and admissions wherever the underlying data permits.

Attribution / Feedback / Optimization
Component 01 / Paid Search

Less Wasted
Spend.
Better Intent.

Addiction treatment search advertising is not ordinary lead generation. Keywords, insurance eligibility, geography, clinical fit, and timing all influence whether a click can become an admission.

  • Campaign segmentation around commercially insured search intent.
  • Negative keyword systems to reduce Medicaid, uninsured, and irrelevant search traffic.
  • Geographic and level-of-care alignment.
  • Search-term analysis, ad testing, and account restructuring.
  • Bidding strategies informed by meaningful downstream outcomes.
  • Compliance-conscious execution within applicable advertising policies.
Search Quality Framework
Not Every Search
Deserves Your Budget.
Commercial insurance alignment
Appropriate clinical and treatment-level intent
Relevant geography and availability
Low-value and mismatched searches reviewed for exclusion
The objective is better
acquisition economics.
Optimize for admissions, not clicks alone.
01
Component 02 / Conversion

Traffic Is
Expensive.
Friction Is
Optional.

A visitor arriving from a high-intent treatment search needs clarity, trust, and an obvious next step. Every unanswered question can become a reason to leave.

  • Message-to-search-intent alignment across ads and landing pages.
  • Clear positioning, insurance information, and credibility signals.
  • Mobile usability, page performance, and contact friction analysis.
  • Behavioral insights from appropriate analytics and user research.
  • Structured experiments to improve qualified conversion performance.
Conversion Architecture / Concept
Message clarity 01 / ALIGN
Trust and credibility 02 / VALIDATE
Conversion friction 03 / REDUCE
Qualified contact 04 / MEASURE
Component 03 / Attribution

A Lead Is
Not an
Admission.

Your campaign reports shouldn't stop when the phone rings. We work to connect ad performance to the downstream outcomes that tell you whether your marketing is attracting the right people.

  • Campaign-to-call and form attribution.
  • Lead qualification and insurance fit signals.
  • Intake outcome integration where supported.
  • Admission-focused reporting and cost-per-admission analysis.
  • Regular testing decisions informed by downstream performance.
Closed-Loop Optimization

What Happens After
the Conversion?

01

Connect the Data

Match campaign interactions to calls, inquiries, and intake records.

02

Evaluate Quality

Distinguish relevant, eligible opportunities from raw lead volume.

03

Feed Outcomes Back

Use reliable outcome signals to inform bidding and campaign priorities.

04

Improve the Economics

Focus investment on the combinations most likely to generate admissions.

Our Approach

Diagnose the Leaks.
Rebuild the System.
Scale What Works.

01

Investigate

We examine campaigns, search terms, conversion paths, tracking, and intake feedback to understand where qualified opportunities are being lost.

02

Engineer

We prioritize and implement changes across media buying, landing pages, conversion measurement, and feedback loops based on the findings.

03

Optimize

We test, review qualified outcomes, reduce waste, and direct investment toward the strategies demonstrating stronger admission economics.

Who We Work With

Built for
Serious
Operators.

The Admissions Engine is designed for established addiction treatment centers with meaningful acquisition budgets, commercial-payer priorities, and a commitment to improving the entire patient acquisition process.

Ideal Profile / 01

PPO-Focused
Treatment Centers

Residential, detox, PHP, and IOP operators whose growth depends on commercially insured admissions rather than indiscriminate lead volume.

Ideal Profile / 02

Multi-Location
Growth Operators

Facilities building a more disciplined acquisition model across locations, markets, levels of care, and capacity requirements.

Ideal Profile / 03

Centers Ready to
Change Agencies

Organizations spending $30K+ monthly on paid search that need more clarity around lead quality, intake performance, and cost per admission.

Free Performance Diagnostics

Find the Problem
Before You Spend More.

Not ready for a strategy conversation? Use our diagnostic tools to identify potential conversion weaknesses and advertising inefficiencies.

DIAGNOSTIC / 01

Landing Page Lift

Evaluate your treatment center landing page against conversion fundamentals, usability, trust, and persuasion principles. Identify where your page may be creating unnecessary friction.

Analyze Your Landing Page
DIAGNOSTIC / 02

Ad Waste Calculator

Estimate potential inefficiencies in your paid acquisition funnel using key advertising and website inputs. See where further investigation may uncover opportunities to improve.

Estimate Your Ad Waste
Your Next Step

Stop Optimizing
for Leads.
Start Optimizing
for Admissions.

Let's examine how your current acquisition system performs and whether a more connected approach could improve the economics of patient acquisition.

Start With a Strategic Conversation.

Speak with a senior strategist about your current campaigns, conversion challenges, and admission goals.

Book a Strategy Call For established treatment centers investing $30K+/month in paid search.