Case Studies
Results That Speak for Themselves
These aren't hypotheticals. These are real treatment centers, real problems, and real admission numbers — before and after the Healix Admissions Engine.
Multi-Location Detox Center · Northeast US
The Problem
A 3-location detox center in the Northeast was spending over $50K/month on Google Ads but couldn't figure out why admissions weren't scaling with the budget.
- ✕ 40%+ of ad spend was going to broad match keywords attracting Medicaid and out-of-network searchers
- ✕ No admission-level tracking — the agency reported on "conversions" (form fills) that never turned into admits
- ✕ Three locations running identical campaigns with no geo-specific strategy
- ✕ Landing pages were generic corporate pages, not conversion-optimized
What We Did
We installed the full Admissions Engine across all three locations in a phased rollout:
- → Rebuilt campaign architecture with location-specific keyword sets and insurance-targeted ad groups
- → Deployed 800+ negative keywords to eliminate Medicaid, free rehab, and low-intent traffic
- → Built 3 custom landing pages — one per location — with crisis-optimized copy and click-to-call CTAs
- → Installed admission-level tracking connecting Google Ads → call tracking → CRM → admit status
The Results
- ✓ Cost per admission dropped 32% within 90 days — on the same budget
- ✓ Qualified call volume increased 78% as wasted spend was redirected to high-intent keywords
- ✓ Intake team reported dramatically fewer Medicaid and unqualified calls
- ✓ For the first time, leadership could see exactly which location, campaign, and keyword produced each admission
Results measured at 90-day mark. Campaign continues to improve with ongoing optimization.
Residential Treatment Center · California
The Problem
A respected residential treatment center in California had a 40-bed capacity but was consistently running at just 62% utilization. The clinical program was strong — the marketing wasn't keeping up.
- ✕ Previous agency focused on SEO and social media — channels that weren't producing admission-ready leads
- ✕ No paid search presence for high-intent "rehab near me" and insurance-specific keywords
- ✕ Website was beautiful but had a 1.8% conversion rate — well below the 8-12% benchmark for treatment center landing pages
- ✕ No visibility into which marketing channels were actually driving admissions
What We Did
We launched the Admissions Engine with a focus on building the paid search channel from scratch:
- → Built a geo-targeted Google Ads campaign covering a 150-mile radius with insurance-matched keyword groups
- → Created conversion-optimized landing pages with real-time CRM integration
- → Installed call tracking and admission attribution to measure true ROI per campaign
- → Worked with the intake team on speed-to-lead protocols — response time dropped from 12 minutes to under 3
The Results
- ✓ Bed utilization climbed from 62% to 92% within 6 months
- ✓ Landing page conversion rate increased from 1.8% to 9.4%
- ✓ Paid search became the #1 admission source within 60 days, surpassing referrals
- ✓ Intake team's close rate improved 40% after speed-to-lead coaching
Results measured at 6-month mark. Center is now exploring expansion into a second location.
60-Bed PHP/IOP Facility · Northeast US
The Problem
A 60-bed PHP/IOP facility in the Northeast was generating decent call volume — around 180 calls per month — but only converting 12 into admissions. The traffic wasn't the problem. The funnel was.
- ✕ High call volume but an abysmal 6.7% lead-to-admit ratio — far below the 20-30% target
- ✕ Calls were coming in but intake couldn't reach callbacks — average response time was over 15 minutes
- ✕ No lead scoring — PPO-insured callers were treated the same as unqualified inquiries
- ✕ The admissions team had no visibility into which leads came from which campaign or keyword
What We Did
This wasn't a media problem — it was an intake intelligence problem. We focused the Admissions Engine on the post-click experience:
- → Implemented lead scoring that flagged PPO-verified callers for immediate priority handling
- → Built a speed-to-lead alert system — intake gets notified within 30 seconds of a qualified call
- → Created a missed-call follow-up workflow: automated text within 2 minutes, callback within 5
- → Retargeted campaign structure to focus budget on keywords producing the highest admit-to-lead ratios
The Results
- ✓ Monthly admissions jumped from 12 to 31 — a 158% increase
- ✓ Call volume stayed roughly the same (~210/mo) — proving the issue was conversion, not traffic
- ✓ Lead-to-admit ratio climbed from 6.7% to 14.8%
- ✓ Average speed-to-lead dropped from 15+ minutes to under 3 minutes
Results measured at 4-month mark. Admits continue to climb with ongoing intake coaching.
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