Case Studies
Results That Speak for Themselves
Most agencies hand you a report. We hand you a census. Every engagement we run is measured at the admission level not clicks, not leads, not cost per form fill.
What follows are treatment centers that gave us access to their real numbers: what they were spending, what they were getting, and what changed after the Admissions Engine was installed. Same traffic. Same budgets. Different results.
Deep Dives
Video Case Study Walkthroughs
Full breakdowns with frameworks, audit findings, and step-by-step fixes.
Landing Page CRO
How I Increased a Rehab Center's Conversion Rate by 146%
Same traffic. Same budget. Same ads. A full landing page rebuild using the 1-5 Rule and 5 Cs Framework turned a liability into a revenue engine in 90 days.
Google Ads
$150K/Month on Google Ads. Admissions Were All Over the Place.
18 months of volatile admissions despite healthy lead volume. The Click-to-Admission Framework stabilized results and nearly doubled admits in 60 days.
Multi-Location Detox Center · Northeast US
The Problem
A 3-location facility in the Northeast was spending over $90K/month on Google Ads but couldn't figure out why admissions weren't scaling with the budget.
- ✕ 40%+ of ad spend was going to broad match keywords attracting Medicaid and out-of-network searchers
- ✕ No admission-level tracking. The agency reported on "conversions" (form fills) that never turned into admits
- ✕ Three locations running nearly identical campaigns with no geo-specific strategy
- ✕ Landing pages were generic corporate pages, not conversion-optimized
What We Did
We installed the full Admissions Engine across all three locations in a phased rollout:
- → Rebuilt campaign architecture with location-specific keyword sets
- → Deployed 12,000+ negative keywords to suppress Medicaid, low-intent traffic and competitor terms
- → Built custom landing pages for each location, segmented by search intent and program type
- → Installed admission-level tracking connecting Google Ads to call tracking to CRM to admit status
The Results
- ✓ Cost per admission dropped 32% within 90 days on the same budget
- ✓ Intake team reported dramatically fewer Medicaid and unqualified calls
- ✓ For the first time, leadership could see exactly which location, campaign, and keyword produced each admission
Results measured at 90-day mark. Campaign continues to improve with ongoing optimization.
Residential Treatment Center · California
The Problem
A respected residential treatment center in California had a 40-bed capacity but was consistently running at just 62% utilization. The clinical program was strong. The marketing wasn't keeping up.
- ✕ Prior marketing efforts were split across SEO and paid search, but neither was generating enough leads that converted to admissions
- ✕ The Google Ads account had significant keyword cannibalization across campaigns, causing the account to overspend on certain terms while underperforming on others
- ✕ The landing page had a 1.8% conversion rate and was dragging down overall campaign performance
- ✕ No visibility into which marketing channels were actually driving admissions
What We Did
We launched the Admissions Engine with a focus on restructuring the paid search channel and rebuilding the conversion layer:
- → Rebuilt the campaign structure to eliminate cannibalization and ensure each ad group served a distinct intent
- → Built a geo-targeted Google Ads campaign covering a 150-mile radius with segmented ad groups by program type
- → Created a conversion-optimized landing page built specifically for the center's target profile
- → Installed call tracking and admission attribution to measure true ROI per campaign
The Results
- ✓ Bed utilization climbed from 62% to 92% within 6 months
- ✓ Paid search became the #1 admission source within 60 days, surpassing referrals
- ✓ Center is now exploring expansion into a second location
Results measured at 6-month mark.