About Us
11 Years. One Industry.
One Metric That Matters.
We didn't stumble into addiction treatment marketing. We chose it — and we've spent over a decade building the systems, data, and expertise that make us impossible to replicate.
Meet Leo Margilaj
I've spent the last 11 years doing one thing: helping treatment centers fill beds. Not restaurants. Not e-commerce. Not SaaS. Treatment centers. Exclusively.
In that time, I've managed over $75 million in ad spend across many facilities — from single-location detox centers to multi-state operators with hundreds of beds. I helped one center scale from 12 beds to over 150, building the entire marketing department from scratch: hiring the team, selecting the tech stack, and engineering the growth strategy at every stage.
My expertise spans every channel that drives admissions: paid search, SEO, CRO, PR, email marketing for referral networks, and CRM optimization. I work alongside a Salesforce specialist with 12 years of addiction treatment CRM experience, and I've hands-on managed call tracking platforms, VOB workflows, and intake optimization for dozens of centers.
The biggest thing most agencies get wrong? They optimize for the wrong metric. They celebrate leads and conversions while your intake team drowns in Medicaid calls. I built Healix to fix that — to build a system where every dollar is tracked to an actual admission, not a form fill.
I don't believe in long-term contracts for managed services, because I believe performance should earn your business every month. I don't take on clients I can't help, because my reputation in this industry matters more than any single deal. And I don't hire generalists — every person on this team has deep experience in addiction treatment marketing.
If you're spending $30K+/month on Google Ads and your agency can't tell you what your cost per admission is, we should talk.
Our Philosophy
Three Beliefs That Shape Everything We Do
Measured in Admissions
Clicks, leads, and conversion rates are noise. The only metric that pays your bills is admissions. Everything we build, optimize, and report on ladders up to that one number.
Earned, Not Locked In
We don't do long-term contracts. Every engagement is month-to-month because we believe our performance should earn your business — not a signature on a 12-month agreement.
Specialists Only
We don't work outside addiction treatment and we don't hire people who haven't worked inside it. This depth of focus is what makes the results possible — and what no generalist agency can replicate.
The Team
Small Team. Deep Expertise.
Every person at Healix has hands-on experience in addiction treatment marketing. We don't hire juniors and we don't outsource to freelancers.
Leo Margilaj
Founder & CEO
11 years in addiction treatment marketing. PPC, SEO, CRO, PR, referral networks. Scaled a center from 12 beds to 150+.
Hiring Now
Senior Media Buyer
We're looking for an experienced paid search specialist with treatment center or healthcare experience. Know someone? Get in touch.
Hiring Now
CRO Specialist
We're looking for a conversion rate optimization specialist who understands high-intent, crisis-driven landing pages. Reach out if that's you.
Our Standards
What We Don't Do
Work With Us
Ready to Meet the Team?
Book a 15-minute call and we'll show you exactly how the Admissions Engine would work for your center — and whether we're the right fit.
Book a Free Strategy Call →No pitch. No follow-up spam. If we're not the right fit, we'll tell you first.