Strategic Advisory
CMO-Level Strategy.
Without the Full-Time Cost.
I helped a treatment center scale from 12 beds to 150+ — building the marketing department, hiring the team, and engineering the growth strategy at every stage. Now I bring that same playbook to your center.
Paid search. SEO. CRO. PR. Referral networks. CRM optimization. All through the lens of 11 years exclusively in addiction treatment.
Who This Is For
Built for Centers With Internal Teams
You Have an In-House Team
You've got a marketing coordinator, a media buyer, or an internal team — but they lack addiction-specific expertise and senior strategic direction.
You're Scaling Fast
You're expanding into new locations or levels of care and need a marketing leader who's done it before — someone who's scaled a center from 12 beds to 150+.
You Need a Department Built
You don't just need a consultant — you need someone who can build your entire marketing function from scratch: strategy, team, tech stack, vendor relationships, and accountability.
Two Ways to Work Together
Choose Your Level of Involvement
Both options give you access to 11 years of addiction-specific marketing intelligence across paid search, SEO, CRO, PR, and referral strategy.
Done-With-You Strategy
We work alongside your team to sharpen PPC performance, improve SEO rankings, optimize conversion, and install admission-level thinking into every marketing decision.
- → Monthly paid search audits with prioritized action items
- → SEO strategy reviews — keyword gaps, content roadmap, local optimization
- → Landing page CRO recommendations
- → Call tracking setup and lead quality analysis (CallRail, CTM)
- → Admission-level reporting framework setup
- → Bi-weekly strategy calls + Slack/email access
Ideal For
Centers with a capable team who needs expert guidance, accountability, and addiction-specific intelligence they can't get elsewhere.
Embedded Marketing Leadership
I operate as your marketing executive — setting strategy, managing vendors, building your team, and owning the growth roadmap across every channel.
- → Everything in the consulting tier, plus:
- → Full marketing strategy: PPC, SEO, CRO, PR, and referral networks
- → Department building — hiring, training, and managing your marketing team
- → Vendor management (agencies, freelancers, tech stack)
- → CRM optimization support available via a vetted Salesforce partner (add-on if needed)
- → PR and media strategy to build authority and branded search
- → Email marketing strategy for referral network development
- → Weekly leadership meetings and board-ready reporting
- → Budget planning and channel allocation strategy
Ideal For
Multi-location operators, growth-stage centers, or startups that need senior marketing leadership — and someone who's built departments from scratch.
3-month engagement required. This is intentionally a one-client-at-a-time, high-touch advisory model. I take it on because I genuinely enjoy helping centers grow, and I only have bandwidth to do it right for one operator at a time. After 90 days: month-to-month.
How It Works
From First Call to Full Engagement
Discovery Call
15-minute call to understand your team, challenges, and goals. We'll tell you honestly if advisory is the right fit — or if the full Admissions Engine makes more sense.
Diagnostic Audit
We audit your PPC, SEO, landing pages, and lead flow. You get a prioritized diagnostic — even if we never work together.
90-Day Kickoff
We agree on scope, cadence, and deliverables. The initial 3-month engagement gives us time to implement changes and measure real impact.
Ongoing Partnership
After 90 days, continue month-to-month. Regular strategy calls, campaign reviews, and coaching sessions — accountable to outcomes, not vanity metrics.
Compare
Why Not Just Hire a Full-Time CMO?
Deliverables
What You Walk Away With Every Month
Campaign Performance Review
Deep-dive analysis of PPC and SEO performance — with clear next steps tied to outcomes, not vanity numbers.
Prioritized Action Plan
A ranked list of what your team should execute this month — in order of impact. PPC, SEO, CRO, and referral priorities.
Landing Page & CRO Audit
Ongoing conversion analysis with specific recommendations for copy, layout, CTAs, trust signals, and mobile experience.
Admission-Level Reporting
A reporting framework tying marketing activity to qualified calls, intake outcomes, and admissions trends inside your existing stack.
Intake & VOB Process Feedback
Practical intake coaching: speed-to-lead, call handling patterns, and VOB workflow friction points that reduce qualified admits.
Referral Network Strategy
Email and outreach strategy to grow and nurture your professional referral network — therapists, physicians, alumni, and partners.
CRM & Salesforce Optimization (Optional Add-On)
If needed, we can bring in a vetted Salesforce/CRM partner to improve lead routing, reporting, and pipeline visibility. Scoped and billed separately.
Direct Access to Leo
Slack or email access for real-time questions. No ticket systems, no junior account managers. You talk to me.
Get Started
Let's See if Advisory Is the Right Fit
Not every center needs the full Admissions Engine. If you have a team and need expert direction — across PPC, SEO, PR, referral networks, or all of the above — advisory might be exactly what you need.
Book a Free Strategy Call →15 minutes. No pitch. We'll tell you honestly which option makes more sense for your situation.