The Healix
Admissions Engine
The complete click-to-admission pipeline for treatment centers. We don't just run ads — we engineer the entire system from first click to filled bed, measured in one metric: admissions.
Built on 11 years of addiction-specific PPC data and $75M+ in managed spend across 100+ treatment centers.
The Complete Pipeline
Three Components. One System. Every Dollar Tracked to an Admission.
Paid Search
High-intent Google & Bing campaigns targeting qualified, insured prospects
Conversion
Landing pages engineered to convert clicks into qualified calls at 2–5X
Tracking
Admission-level attribution so every dollar is traced to a real outcome
Component 1
Paid Search Management
We don't run ads. We engineer admission-producing campaigns on Google and Microsoft Ads — built from 11 years of addiction treatment keyword data, bidding intelligence, and compliance experience.
- → Campaign architecture designed for PPO-qualified intent signals
- → Aggressive negative keyword management to eliminate Medicaid and low-intent traffic
- → Creative strategy: ad messaging angles, extensions, and split testing to lift qualified call rate
- → Geo-targeting calibrated to your service area and insurance coverage zones
- → Bid strategies optimized for intake-quality signals — not just cost per click
- → Full compliance with Google's addiction treatment advertising policies
Where Your Budget Actually Goes
Component 2
Conversion Rate Optimization
Most rehab websites leak high-intent leads because their pages aren't built to convert families in crisis. We design and optimize custom landing pages that lift conversion rates by 2–5X.
- → Crisis-optimized page structure that speaks to families, not search engines
- → Mobile-first design with under 1-second load times
- → Trust architecture: social proof, credentials, and insurance verification above the fold
- → Click-to-call placement tested against heatmap and session recording data
- → Continuous A/B testing on headlines, CTAs, form placement, and page layout
Typical Conversion Lift
Component 3
Admission-Level Tracking
Most agencies report on clicks, leads, and calls. We track what actually matters: which campaigns and messages produce qualified, insurable callers and real admissions.
- → Closed-loop attribution from ad click → phone call → intake outcome
- → Intake-quality scoring so optimization is based on qualified callers, not volume
- → Keyword and ad-level insights tied to outcomes (not vanity metrics)
- → Call recording and outcome tagging to separate qualified from unqualified calls
- → Weekly decisions log: what changed, why, and what it improved
Closed-Loop Optimization (What You Actually Get)
Connect signals end-to-end
We map campaigns to real intake outcomes, so optimizations are based on who converts into qualified admissions, not who fills out forms.
Improve call quality, not just volume
We identify which keywords, ads, and geos drive insurable, clinically appropriate callers and cut the ones that waste your team’s time.
Weekly Optimization Brief
A simple summary: what we tested, what won, what we killed, and what we’re doing next. No “here’s a dashboard” theater.
Who This Is For
The Admissions Engine Is Built for Centers
That Are Serious About Growth
This isn't a starter package. It's a performance system for treatment centers with real ad spend and real growth targets.
Single & Multi-Location Centers
Spending $30K+/month on Google Ads and need a system that turns that spend into predictable, qualified admissions across locations.
Growth-Stage Operators
Filling beds at one location and ready to scale into new markets, new geos, or new levels of care without burning cash on trial and error.
Frustrated Agency Switchers
Tired of agencies that report on clicks and leads but can't tie performance to real outcomes. You want marketing measured beyond vanity metrics.
Ready?
See How the Engine Would Work for Your Center
In 15 minutes, we'll show you exactly where your current campaigns are leaking qualified leads — and what the Admissions Engine would change.
Book a Free Strategy Call →No pitch. No follow-up spam. If we're not the right fit, we'll tell you first.