Fractional CMO / Addiction Treatment Centers
You marketing has people. Who is leading the plan?
Get senior marketing leadership that aligns your agencies, sets priorities, and helps you make better spending decisions using qualified lead and admissions data. Without hiring a full-time CMO.
Talk directly with Leo · Free introductory call · No obligation
The Cost of Fragmentation
Marketing can look busy while growth stalls.
Your ad agency wants more money. Your SEO team wants more time. Intake says too many calls aren't a good fit. Each team may be doing its job. But who's looking at the full picture?
Without one clear lead, you can keep spending while the real problems go unfixed.
Money goes to the wrong places.
You may buy more ads before fixing why good leads aren't turning into admissions.
Your time gets pulled away.
You sort through reports, settle mixed advice, and make calls your marketing lead should make.
Growth gets put on hold.
New beds or markets may have to wait because it's not clear what to fix or fund next.
Less time managing marketing. More confidence in where it's going.
You shouldn't have to turn conflicting agency recommendations into one marketing plan. Give the work a clear direction and keep your attention on running the business.
One plan. Shared priorities.
Your agencies and internal team move in the same direction, instead of optimizing in isolation.
Clearer investment decisions.
Qualified inquiries and admissions data help show what to fund, fix, or stop.
Fewer decisions on your desk.
Routine marketing coordination has an owner. You focus on decisions only you can make.
A Question of Fit
Not every marketing problem needs a CMO.
Sometimes you need someone to lead the entire marketing plan. Sometimes you need senior oversight where the stakes are highest.
Marketing is running. You're still leading it.
You have staff, agencies, or both. But budgets, goals, and next steps still land on your desk.
You're getting ready to grow.
You're adding beds, opening a location, or reaching new areas. You need one plan before you spend more.
The Experience Behind Healix
Marketing looks different when you've built the team.
Before starting Healix, Leo Margilaj spent about five years building and leading the marketing team at an addiction treatment company. He hired and trained the staff and led the strategy for all its digital marketing.
That work taught him to look past lead counts and focus on who calls, who can be admitted, and what each admission costs.
Judgment in Action
The owner wanted more PPC. We looked at what the numbers missed.
A treatment-center owner wanted to grow. He believed that spending more on ads was the way to do it. But the numbers didn't tell the whole story.
The landing page had a decent conversion rate.
The center had five stars and glowing Google reviews.
More PPC spend seemed like the next step.
Many callers had state insurance. They were calling several centers to find one that took their plan.
The page looked like many other rehab pages. It gave PPO visitors few reasons to choose this center.
Some reviews looked too polished. We questioned whether they helped people trust the center.
Instead of treating more ad spend as the only answer, we looked for ways to get more qualified calls from the budget already in place. We also built a campaign to grow the center's network of referral partners.
Before you buy more traffic, make sure your current budget is reaching the right people.
A Better Next Step
What could your marketing numbers be missing?
Before you raise spend or change agencies, talk through the results you're seeing and the choices you're facing. Find out what may need a closer look.
Discuss your goals, your marketing challenges, and whether senior leadership or a focused project makes sense.
Book an Executive Marketing ReviewAn introductory conversation about priorities and fit. No commitment.
What Healix Leads / Fractional CMO
You lead the business. We lead the marketing.
We set the plan, guide the people doing the work, and use results to choose the next move. You keep the final say on major business and budget decisions.
Set the priorities.
We choose what to fix first based on your goals, payer mix, and the numbers your team can share.
Guide the budget.
We review which efforts bring good-fit calls and admissions, then advise where to invest or pull back.
Lead the team.
We give staff and agencies clear work, deadlines, and a simple way to report progress.
Plan for growth.
We help plan marketing for added beds, new locations, or the next stage of your center.
Clear roles. Less confusion.
Set business goals and approve major spending.
Set direction, guide the team, and check progress.
Your staff and partners carry out the work and share results.
Extra hands-on services are planned and priced separately. Your current agencies do not need to be replaced.
Where We Can Make an Impact
Make your current marketing work harder. Find new ways to grow.
You may not need more channels. First, we look at how to get more from what you have. Then we look for new ways to reach people who fit your center.
Get more from what's already running.
Start with the marketing you're already paying for.
Paid Search & Maps
Help more people who fit your center find you. Cut spend on wrong-fit clicks.
Website & Landing Pages
Give visitors clear reasons to trust your center and make the next step easy.
Brand & Reputation
Build trust when people check your reviews, Google profile, and search results.
Find new paths to the right people.
Test new ways to grow when they fit your goals.
Referral Partnerships
Build relationships with care teams and professionals who may refer patients.
Email & Follow-Up
Stay in touch with approved contacts and help interested people take the next step.
PR & Media Coverage
Help more people learn what makes your center worth considering.
The goal isn't more channels. It's the right next move.
We weigh each idea against your goals, budget, payer mix, and the data you can share. Some channels need work. Others may be ready to grow.
How We Work
A clear plan in 30 days. Then we keep it moving.
You won't be left with a report that sits on a shelf. We find what needs work, agree on the next steps, and help your team get started.
Get the full picture.
Look at spend, campaigns, landing pages, and the lead and admissions data your team can share. Flag gaps that need a closer look.
Choose what comes first.
Agree on the most important fixes and tests. Give each one a goal, a person in charge, and a clear deadline.
Put the plan to work.
Start the first approved changes with your team and partners. Set up a simple way to see progress and spot problems early.
You know what happens next.
- A ranked list of priorities
- Clear owners and deadlines
- A simple way to track results
- First approved work underway
After the first month
We check progress with the team, review spend and lead quality, and adjust the plan as your goals and results change.
Check-ins and reporting follow the agreed scope and the data available.
Before We Work Together
A few things worth knowing before we talk.
Bringing in a marketing leader is a big decision. Here's how the role works, what stays in your hands, and what you can expect.
Healix leads the marketing plan. You keep control of major spending and business decisions.
Will we need to replace our agencies or team?
No. Good people can stay. We set clear goals, assign work, and check progress. Your team and agencies can keep doing the work. We only suggest changes when there's a good reason.
If you need Healix to do extra hands-on work, we'll agree on that separately.
How much of my time will this take?
We'll need more of your input at the start to learn your goals, budget, and challenges. After that, we handle day-to-day marketing direction and keep you involved in major decisions.
How will we know if it's working?
We look beyond clicks and leads. When your team can share reliable data, we track qualified calls, insurance fit, admissions, and cost per admission.
If the numbers can't be trusted, fixing tracking becomes an early priority.
Why not hire a full-time marketing leader?
A Fractional CMO gives you senior marketing leadership without a full-time executive hire. You get direction, team oversight, and help with key decisions.
If you need someone on-site every day, a full-time hire may be the better choice.
What does the engagement cost and include?
This is a monthly leadership retainer, usually starting with a three-month commitment. The fee depends on your center's size, team, and marketing needs.
Ad budgets, outside vendors, and extra hands-on projects are separate. You'll know the scope and fees before you commit.
09 / The Next Decision
Before you spend more, get clear on your next move.
More leads don't always mean more admissions. Costs rise. Strong months turn into slow ones. Before you raise spend or change agencies, let's talk about what may be holding growth back.
A clearer next step: what to look at first, which numbers could help, and whether you need senior leadership or a focused fix.
One conversation. A clearer path forward.
Talk with the founder of Healix Interactive Media about three decisions that matter.
Where growth feels stuck
Rising costs, uneven results, payer fit, and your plans to grow.
What needs a closer look
Channel results, paid traffic, landing pages, and how well your brand earns trust.
What to do next
Which questions to answer first, what data to review, and which kind of help makes sense.
An initial call, not a full audit. No obligation to hire Healix.